01 | MARKETING AUDIT
Your comprehensive marketing & strategic audit.
Step out of your comfort zone, explore new avenues, and let’s define your strategy together through our marketing audit.
The comfort zone is the great enemy of creativity; going beyond it requires intuition, which in turn shapes new perspectives and conquers fears.
02 | YOUR GOALS
Our strategic marketing audit will open up new horizons for you thanks to our strength in proposals.
Do you want to review your strategy? Do you feel like you’ve missed some acquisition opportunities? Or do you simply want to be guided by industry professionals?
(Re)define your marketing strategy
Implementation of a qualitative strategy that will validate your marketing objectives, analysis of opportunities
Identify new communication channels
Optimization of your online presence, simplification of your customer journeys...
Study the evolution of your business
Inbound practices, content marketing, analysis of your peers and your audience
Harness the full potential of your marketing budget
Identify and analyze the various communication channels
03 | OUR VISION
Our marketing audit is done manually.
Stepping out of one’s comfort zone does not mean denying who we are, what we think, or what we love. It means giving ourselves the means and the chance to discover the world, to experiment, without relying on the prejudices that may result from it.
In a marketing environment that is constantly evolving, where innovation is a virtue, it is necessary to understand the surrounding environment. Benchmarking is a part of your daily routine, among which sources of inspiration have no boundaries, whether geographical or dogmatic. Between creativity and pragmatic data, between the past, present, and future, the game of our strategic and marketing audits is to find the right balance to fuel your business strategy and your reputation.
Targeting, positioning, building your reputation, and maximizing marketing communication channels are all challenges that our audit can address in order to develop the best possible strategy.
At Source, we invite you through this audit to establish an action plan based on market research and a marketing mix to optimize your return on investment and your marketing efforts to the fullest.
04 | INCLUDED IN YOUR MARKETING AUDIT
We analyze the 4 essential elements of your marketing strategy.
Our free and comprehensive marketing audit will help you receive a fresh perspective on your marketing strategy and its performance.
We will analyze your current marketing efforts, identify opportunities for improvement, and provide recommendations on how you can better reach your target customers.
Our audit is objective and impartial, so you can be sure to receive the most accurate assessment of your marketing performance. You will also gain insights into where you stand in your market and how to make the most of your time and investment compared to others.
Market research
Analysis of market opportunities opening up in your industry in the short, medium, and long term.
Competitive benchmarking
Study of what works with your competitors, potential adaptation to your brand and values.
Analysis of the existing
Study of your advertising accounts, analysis of past marketing actions, comprehensive web analysis.
Growth plan
Definition of the problems, solutions we recommend, and the benefits you can derive from them.
05 | OUR PROCESS
A methodology executed with precision
Simplicity and efficiency are our watchwords.
Exploring Your Business Landscape
We embark on this journey with a customized approach, beginning with a 30-minute discovery call. This session is pivotal for grasping the intricacies of your business – including your target market, competitive environment, and the uniqueness of your brand.
In this initial engagement, we’ll delve into a detailed analysis to ensure that our strategic solutions align seamlessly with your specific challenges and goals.
Comprehensive Business Analysis for Strategic Alignment
Following our initial discussion, we’ll conduct a thorough analysis of your current business operations. This includes assessing your brand messaging, customer engagement strategies, and the overall perception of your brand in the market.
Our goal is to ensure that every aspect of your business aligns with your overarching objectives.
Implementation and Integration
Implement the developed strategy and integrate any new processes or systems into your business operations.
This phase is critical for putting your plan into action and starting the journey towards achieving your set objectives.
Ongoing Evaluation and
Adaptation
Regularly assess the effectiveness of the implemented strategy. This involves monitoring key performance indicators, gathering feedback, and adapting the strategy as needed to ensure it remains aligned with your business goals and the evolving market conditions.
06 | WE CAN HELP YOU
Who is our strategic marketing audit for?
Local advertisers
Generate traffic to your website or in your store through geodynamic campaigns.
Businesses
Implement a comprehensive customer acquisition strategy and harness the power of Google Ads.
Marketing agencies
Save time and benefit from our expertise to support your clients discreetly.
OUR BUSINESS PARTNERS
They have placed their trust in us
NOS PARTENAIRES D’AFFAIRES
Des marques partenaires qui sont notre plus grande source de fierté
05 | WHY WORK WITH OUR MARKETING AGENCY ?
Here are some arguments that will appeal to you!
- A profitability-focused agency.
- A marketing, graphic, and technical team.
- Strategies designed for your problems.
- Quality deliverables.
- Pragmatism